E! + Cold Stone Creamery Partnership

E! Entertainment

To celebrate E! Entertainment’s 20th birthday we partnered with Cold Stone Creamery to launch our own custom flavor. The “E! Entertain-mint Birthday Blend” was launched at all locations across the US, with 20% off to celebrate our big day. Supported by on-air spots and in-store signage, this campaign made a big splash for both brands in the partnership.